AI Marketing & Sales Business

I remember sitting in a windowless conference room about a decade ago, debating with a creative director over the color of a Buy Now button. We spent three hours arguing based on intuition and brand feel. Looking back, it feels like we were trying to navigate the ocean with a paper map and a sundial. […]

I’ve been knee deep in social media marketing for over a decade now starting back when Facebook was still mostly for college kids and Instagram was just launching filters. Back then, posting meant manually crafting every caption, scheduling posts one by one, and praying the algorithm liked you. Fast forward to today, and AI has […]

It feels like only yesterday we were celebrating the year of mobile. Now, in 2026, it’s clear that artificial intelligence isn’t just a trend; it’s the new operating system for digital marketing. As someone who has been in the marketing trenches for over 15 years, I’ve seen countless “game-changers” come and go. But AI is different. […]

I’ve been in and around sales organizations for the better part of two decades, and I can honestly say that the changes I’ve witnessed in the past few years dwarf everything that came before. The introduction of CRM systems felt revolutionary at the time. Then came predictive dialers and email automation. But AI sales automation? […]

I’ve been knee-deep in digital marketing for over a decade, first as a scrappy startup founder bootstrapping leads on a shoestring budget, and then scaling teams at agencies where we chased prospects like it was a full-time sport. Back in the day, lead generation meant cold emails, trade shows, and endless LinkedIn scrolling, tedious, hit-or-miss […]

I’ve been knee-deep in email marketing for over a decade now, running campaigns for everything from scrappy startups to established e-commerce brands. Back in the day, it was all about manual segmentation, A/B testing by hand, and praying your subject lines didn’t land in spam. Then AI burst onto the scene, and suddenly, what took […]

I’ve been running content marketing campaigns (both for my own small projects and for clients) since roughly 2016, and the last two years have been the wildest ride yet. The moment generative AI tools became good enough to use in production workflows, everything changed sometimes for better, sometimes for worse. The biggest lesson I’ve learned? […]

In the fast-moving world of digital marketing, AI has shifted from a nice to have experiment to the core engine powering effective advertising. I’ve spent years working with brands everything from scrappy e-commerce startups to big consumer goods players and the difference AI makes in advertising platforms is undeniable. It’s not just about automating tasks; […]